We carried out the rebranding of the American Express parador in Punta del Este, transforming the visual and brand experience within this exclusive space. Through various brand proposals, we revamped the parador’s graphic identity to align with the brand’s values and essence, creating a unique and distinctive atmosphere. From the design of signage, decorative elements, and visual materials to the overall ambiance, every detail was carefully crafted to strengthen the connection between American Express and its clients, providing a memorable experience in one of the most exclusive destinations.